How to Add a Google Tag Manager to WordPress? #
How to Add a Google Tag Manager to WordPress? Curious about how WordPress users engage with your site?
Integrating GTM solution. It is used by over 40% of websites online. This tool not only simplifies management but also enhances page loading speed.
This guide will walk you through the steps to add Google Tag Manager to your WordPress site.
Let’s first understand what Google Tag Manager is.
What Does Google Tag Manager Do? #
Google Tag Manager is a free tool for tracking and managing website tags without altering the code.
It includes built-in templates integrated with Google Ads, Google Analytics, and other tools. In preview mode, you can verify if tags and triggers function correctly before publishing.
How to Install GTM on WordPress #
There are two ways to add Google Tag Manager to WordPress: manually or using a plugin. The manual method is recommended for more customization options.
Creating a Google Tag Manager Account
1. First, you need a Google Tag account. Visit: https://tagmanager.google.com/
2. On the Google Tag Manager homepage, click on Create Account.
3. In the Account Setup section, enter the Account name and Country.
4. In the Container Setup section, enter your domain name and select web as the targeted platform. After filling in all the required information, click on “Create”.
5. After clicking Create, you will be taken to the TOS page. Read all the information carefully and tick the box “I also accept the Data Processing Terms as required by GDPR”.
6. Then, click on “Yes” in the upper right corner.
7. You will see a popup window with two codes: one for the header section and one for the body content of your WordPress site.
8. Copy both codes using the snippets.
We hope this article has guided you on how to add Google Tag Manager to your WordPress site.